Digital Workflow

How Chorus helps French Connection…connect

When the globally recognized fashion brand initially acquired Chorus, it was to improve how a busy digital studio stores huge volumes of marketing media. A year on, they’re using its innovative work-in-progress tools to transform how that content is produced too – and exploring even more exciting possibilities for the wider business.

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Annotations: closing the feedback loop with Chorus

Today’s marketing and creative teams are having to move even faster when it comes to creating their content pipeline. This often involves working with multiple types of files for different projects that require feedback from various stakeholders across the company, as well as external collaborators. So, how can you and your team ensure that you gather accurate and timely feedback across your content workflows without impacting your project timescales?

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Aqualung Group deep dives into Chorus for brand management

Over 70 years ago Aqualung Group pioneered the creation of modern diving equipment when Captain Jacques-Yves Cousteau teamed with Émile Gagnan to develop the first “aqua-lung” that made underwater exploration possible. Today, the brand continues to be the leading global designer and manufacturer of dive and water sports gear for ocean lovers around the world. It supports 7 primary sub-brands, each with a unique set of assets and internal brand teams to create and manage them.

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Simplifying team workflows with Chorus

Photographer, designer, manager… It takes many pairs of hands and countless stages to create what looks to the outside world like simple sales and marketing materials! Thankfully, Chorus is here to put it all in the cloud – and take care of the back-and-forth that slows down the delivery of many creative projects. Here’s how. Read more

New possibilities for remote marketing

Granted, we have no way of knowing how COVID-19 will affect the future and leaders have had limited choices when weighing up the value of remote working with a global pandemic revealing itself in the background. However, as events play out - and in the meantime offices settle into new patterns and processes that suit their specific requirements - many organizations may well come to discover that remote working might be beneficial for more than just emergencies.

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